Community
engagement key to business success in Myanmar
By Victoria
Bruce
Senior
Reporter, M-ZINE+
Engaging
local communities and ensuring international standard corporate social
responsibility (CSR) practices will be key to the success of petroleum projects
in Myanmar, says a leading civil society organization.
For many
IOCs, this is the first time they’ve set foot in post-sanction Myanmar and
while most are no stranger to emerging markets, building a successful business
in the long-isolated Southeast Asian nation comes with its own set of risks and
challenges.
Image courtesy of Myanmar cartoonist "Lailone" |
For David
Allan, co-founder of civil society organization Spectrum, this doesn’t refer to
the geological challenges of petroleum exploration, but treading carefully in a
country that’s still transforming from a military dictatorship to a fledgling
democracy and is still marred by reports of human rights abuses.
“A great deal
of care needed in the areas of land and livelihood and it’s going to take time
to do that,” says the former chemical engineer.
“A tripartite dialogue
improvement between government, business and the public offers improved communication,
understanding and many opportunities to facilitate further national development,”
he says.
On a global
scale, the extractive industries are risky business in terms of human rights
abuses, and Myanmar is no different.
Professor
John Ruggie, UN Special Representative on human rights and transnational
corporations (TNCs), notes “the extractive sector is unique because no other
sector has as enormous and as intrusive a social and environmental footprint.”
“The
extractive industries also account for most allegations of the worst abuses, up
to and including complicity in crimes against humanity.”
“These are
typically for acts committed by public and private security forces protecting
company assets and property; large-scale corruption; violations of labour
rights; and a broad array of abuses in relation to local communities,
especially indigenous people,” Professor Ruggie says.
In Myanmar’s
case, one landmark example is the Doe v Unocal trial, where villagers sued the
firm for complicity in forced labor, rape, and murder committed by the Myanmar
military, which was contracted to provide security for a pipeline project,
according to EarthRights International (ERI).
In March of 2005, Unocal agreed to compensate the plaintiffs in a historic settlement that ended the lawsuit. Shortly thereafter, Unocal was acquired by Chevron, which has a 28.25 per cent stake in the Yadana gas field operated by France’s Total.
Image: "Lailone" |
More recently, the massive Shwe Gas Project, a 2,800
kilometre pipeline carrying natural gas from Myanmar’s Shwe field to China, has
come under fire for disrupting traditional fishing and farming lands without
providing adequate financial compensation for affected villagers, says the Shwe Gas
Movement (SGM), a community based organization.
“The majority of people in
Arakan State (Western Myanmar) rely heavily on both fishing and farming to gain
income and sustain their families. Both these industries are now being destroyed,
leaving residents jobless and without income,” SGM states in its 2011 report,
titled Sold Out.
“There’s a very significant and growing
history of social license issues in Myanmar,” Mr Allan says, pointing to recent
examples where communities have lobbied against projects, such as President
Thein Sein’s call to suspend the controversial Myitsone Dam project as a result
of public concern, the suspension of a mega coal-fired power station in Dawei
and the recent unrest over the Lapundaung Copper project.
“If they
(IOCs) don’t operate in a way that’s considered satisfactory then they’re going
to lose the public social license to operate and will be significantly impacted
as a result of that,” Mr Allan says.
In
post-regime Myanmar, ensuring the approval of community stakeholders, or social
license to operate, could make it or break it for new operators.
So what can
companies do to minimize reputational risk and maximize community acceptance?
In absence of
existing comprehensive legal framework, Mr Allan says firms can follow many
international best practice principles – particularly John Ruggie’s Guiding
Principles of Business and Human Rights which outline how countries and
businesses can better manage business and human rights challenges.
“Companies would
be well advised to look carefully at what they need to do to operate
successfully in Myanmar,” Mr Allan says, adding “just following current
regulations isn’t going to be good enough.”
He says ensuring community
participation and consent in the processes of decision making would overcome
many of the issues currently resulting from the operation of extractive
projects.
“There needs to be attention
to land, livelihood, environmental, gender, cultural heritage, benefit sharing,
safety, community harm and community protection issues, as these are considered
particularly important,” Mr Allan says.
As Myanmar slowly emerges from the shadow of a former military regime
and begins the slow transition towards democracy, it’s clear that not only
policies, but people’s mindsets, need to reform and modernize.
“After
decades of isolation, there are gaps between those in the government who are
advocating reform policies and those at local level who are trying to implement
those policies without much guidance on how to do it, or much experience on
what best practice operation looks like,” Mr Allan says.
Image: "Lailone" |
He says this
could involve local authorities or contractors, and a particular red flag
applies to local security firms, partly due to the lack of appropriate models
to follow and adequate training on internationally acceptable procedures.
One way
operators can make inroads with local communities is by offering training and
employment opportunities and ensuring community involvement.
“Anything
that brings in external labour when there could be use of local labour will not
be received well by these communities, which would very much like to have
better employment options,” Mr Allan says.
“It’s
important for operators to not impose on, but involve communities. Very few are
thinking about this. Many are thinking, how do we get the project to go ahead, rather
than thinking about it from a community stakeholder perspective,” he says.
By engaging
local business, foreign firms can help build capacity and transfer essential skills,
as well as provide education on international best practice and CSR strategies.
There’s a
long way to go before local understanding is in line international practices,
and Myanmar businesses trade the model of corporate philanthropy for more
holistic CSR practices.
“There are many in Myanmar who think CSR,
instead of being an all-encompassing model for shared value for business as it’s
viewed internationally, interpret it as a corporate philanthropy model where a
company gives to a local area or monastery,” Mr Allen says.
“There’s
quite a difference between the model of business creating shared value for
everybody and the model of corporate philanthropy.”
As Myanmar
continues to open up its petroleum blocks to international investors, the
nation’s coffers are set to swell with oil and gas revenues, meaning measures
need to be put in place to ensure revenue transparency and government spending.
Last year,
the Myanmar government announced plans to voluntarily sign up to the Extractive
Industries Transparency Initiative (EITI) and a task force consisting of key
government officials was established in December. The purpose
of the EITI process is to track revenue flows and in-kind contributions between
companies and the government, with the intention of ensuring extractive
industry revenues reach the national budget and can then be used as part of an
overall government development package.
Image: "Lailone" |
If done well,
unlocking the wealth of Myanmar natural petroleum resources could prove
essential to the impoverished country’s growth, and the influx of foreign firms
could boost the industry by bring international best practice guidelines and
creating much needed local job opportunities.
For Mr Allan,
the message is clear – as in any developing country, tread lightly, engage
local communities and when in doubt, adhere to international best practice
guidelines.
“Many large
operators have well developed models how to cover all aspects of due diligence
and operating rules and they need to apply it here just as they would in any
other complex operating environment,” he says.
“The
guidelines that exist internationally apply in Myanmar just as they would
anywhere else. And the pitfalls also exist – if you cut corners then there’s
likely to be a consequence for that.”
This article first appeared in Issue 14, Vol 2 of M-ZINE+ business magazine on April 4, 2013